Growth & Marketing
Paid acquisition, wired to real attribution.
Meta, TikTok, and Google ad campaigns tuned against in-app events — not vanity metrics. AppsFlyer, Adjust, and Branch integrations built into iOS and Android clients, with weekly reporting and creative iteration cycles.
▸ Brief
◇ Scope
Services
Lean paid-acquisition engagements for apps and platforms. Every campaign launches with attribution wired, creative variants tested, and a spend report you can actually read — no black-box agency retainers.
Meta Ads (Facebook / Instagram)
Campaign architecture, creative production, audience design, Pixel + Conversions API wiring, and weekly optimisation cycles.
TikTok Ads
TikTok Ads Manager, Spark Ads, creator partnerships, and Events SDK integration. Creative-first accounts, not spray-and-pray.
AppsFlyer & MMP Integration
AppsFlyer, Adjust, Branch SDK wiring into iOS and Android. Deep linking, event mapping, deduplication, fraud protection.
Creative Production
Video, static, and UGC ad creative iterations. Naming conventions, creative library management, structured A/B testing.
Analytics & Reporting
Weekly spend reports, LTV modelling, payback tracking. Dashboards in Looker, Metabase, or the native MMP console.
Google Ads & App Campaigns
Google UAC, search, and YouTube. Tag Manager, GA4, server-side conversions, and cross-channel deduplication.
◇ Instrumentation
Technology stack
The full surface we deploy across this capability. Chosen per project — not every tool fits every brief.
Ad Platforms
Attribution (MMPs)
Analytics
Server-Side
Creative
Tooling
◇ Engagement
Pricing
Starting ranges in GBP. Final quotes depend on scope, timeline, and support level. Every engagement is a signed SOW with fixed milestones.
Starter
FROM £500
Single-platform setup + first-month launch.
- One ad channel (Meta or TikTok)
- Campaign, pixel, and event setup
- 3 creative variants
- First-month monitoring
Scale
FROM £1.5K
Multi-channel launch with attribution wiring.
- Meta + TikTok (or + Google)
- AppsFlyer / Adjust SDK integration
- Creative production + A/B structure
- Weekly reporting dashboard
- First month of spend management
Retainer
CUSTOM
Ongoing growth operations, monthly cadence.
- Dedicated growth operator
- Multi-channel portfolio management
- Creative iteration cycles
- LTV & payback modelling
◇ Contact Us
Open a channel.
Briefs are reviewed within one working day. Tell us the objective, timeline, and constraints — we'll come back with a scope, price, and a plan.